The home furnishings world has been on a wild ride for the past few years. Container costs and consumer demand have been lumpy—up one month, down the next. As inflation and uncertain growth have taken the economy through its ups and downs, a lot of home furnishings companies...

Getting your products to stand out in ecommerce has gotten increasingly challenging—and at the same time, increasingly critical. Most leading retailers, especially those in big-box or mass-market categories—offer pay-to-play marketing programs to their manufacturer partners as a...

The decision to white label products is one most manufacturers have to make at some point in building partnerships with online retailers. Depending on your brand, it might be part of your overall ecommerce strategy or one you consider with individual retail partners. White...

Translating product information from a brick-and-mortar experience to an ecommerce one is not a simple task. Adding a few touch-and-feel details to an existing catalog description or a note on what an item is made from doesn’t cut it. Optimizing a SKU for online sales requires...

When we talk about ecommerce, it’s often with the everyday consumer in mind: Those who are renovating, new homeowners, people who were inspired by Instagram or Pinterest to restyle a room.

While most of the home furnishings industry seems to be meeting 2024 with a cautious optimism (us included!), the uncertainties of the last year are certainly lingering.

Predictions for this year’s holiday shopping run the gamut from predicting a surge to something more Grinch-like.

When we meet with our brand partners and the retailers they work with, there is almost always one topic that’s on the agenda, no matter what.

Inventory planning is in need of a Goldilocks moment right now.

With the rate of ecommerce growth and the changing landscape of working with internet retailers, manufacturers are finding themselves at an impasse for how to handle the online arm of their business.

Working with your retail partners goes far beyond getting your products up on their websites.

As a manufacturer, supplier or distributor, you’ve likely spent the last several months trying to clear your warehouse shelves of excess inventory. And you’ve also likely found that the task isn’t as simple as blasting out an overstock to your retail partners. Enter: The deep...

The current challenges manufacturers are facing is a good reminder of the importance of diversity in your portfolio of online retail partners—though maybe not for the reason you might think.

As the ecommerce channel in the home furnishings space becomes increasingly competitive, it also becomes more challenging for manufacturers to maintain a prominent position online. Today’s market requires a proactive approach—an accidental ecommerce business simply won’t cut it...

While 2023 may feel a bit unpredictable so far, one thing is for sure: Ecommerce is different than it has been over the last several years.

It’s likely that you’ve heard rumblings about ChatGPT over the past few months. It’s impossible to scroll through LinkedIn or other feeds without reading accolades, predictions and trepidation about what the generative AI app means for the future.

Markets are some of our favorite times of year—the anticipation of showcasing long-awaited new products feels a bit like our industry’s Super Bowl. And after the last few “off” years, it’s been especially exciting that the last few markets have felt like pre-Covid times as...

Product imagery is the most powerful component of ecommerce sales.

Between macro-economic factors, a rollercoaster last two years and the unfortunate lack of a crystal ball, planning season is proving to be extra challenging for manufacturers looking into 2023.

Do you have a never-out list for your ecommerce business? BrandJump Brand Manager Aileen English walks us through why this is an important piece of your online strategy.

If there was ever an unsung hero in ecommerce, product data might be it.

When a customer walks into a physical store setting, they’re exposed to the sights, sounds and physical touch of the in-person shopping experience. Such an experience can be difficult to replicate in ecommerce. But brands can get creative in how they attempt to mimic that...

A diverse mix of digital product content is critical to an ecommerce business. Brands who look to use every possible element, including enhanced content, to tell their products' stories will have a better online presence and a greater chance to convert customers.

SEO is often an afterthought for manufacturers in their online retail business. We get it. Retail partners hold the power in how their dot coms are structured and how products are presented—and therefore they hold most of the power for the site’s search engine optimization (SEO).

Manufacturers who have an online retail strategy often ask us if they should have their own ecommerce website to sell their products directly. A direct-to-consumer (D2C) website can work well along a traditional wholesale business, especially as a way to reach the end customer...

Regardless of income levels and price point, shoppers are always looking for a sale. And the price-first nature of ecommerce makes sales and promotions a critical part of staying competitive.

Allow us for a moment to state the obvious: The way consumers interact with the world is changing. Including how they shop.

Designing exceptional products is only a small piece of the puzzle for manufacturers in the home furnishings industry. Whether your strategy is rooted in mass-market, high-end luxury or somewhere in the middle, the right retail partners are a major factor in your business’...

Can we talk about the A-word? Amazon. There aren’t too many controversial topics in the home furnishings industry, but selling on Amazon can be one of heated debate.

It doesn’t matter if you’re just launching into the market or are celebrating the company’s centennial—your brand has a story.

The importance of a good manufacturer-retailer partnership cannot go understated. This partnership should be mutually beneficial for both sides, allowing each party to play off the other’s strengths and create opportunities for each.

While every part of the ecommerce product display page (PDP) is important for increasing conversions, product content can often make or break a shopping experience. 

Home improvement stores—the Home Depots and Lowe’s of the world—have a particular stigma attached to them in the home furnishings industry.

In 2021, U.S. ecommerce sales reached upwards of $651.83 billion. Thanks to the sheer size of the U.S. market, coupled with technological advancements and steady consumer demand, selling in the United States can be a lucrative proposition. Many international brands who have seen...

No brand has been immune to the ongoing supply chain crisis over the last year. Issues have spanned far out of manufacturers’ control and had a serious impact on nearly every kind of business.

Product returns are a given in e-commerce, especially during the holiday season. In fact, CBRE estimates that $66.7 billion worth of online holiday purchases will be returned in 2022.

Home furnishings manufacturers haven’t quite gotten off the rollercoaster that was 2021. The crises quickly stacked up: Pricing woes and the looming threat of inflation. Shipping and supply-chain challenges that led to months-long inventory issues. Staff shortages among the...

Spring collection. Fall collection. In home furnishings, manufacturers have long released their new product collections at their biggest markets, introducing a robust assortment on an annual or bi-annual basis.

In the last 12 months, ecommerce manufacturers have battled a variety of challenges ranging from shipping delays and inventory shortages to increased competition, culminating in a dramatically different landscape than the year prior. Remaining agile and being able to pivot...

Winning in ecommerce is about maximizing the details. In a sea of competitors, the details are what tilt the field of play for or against your brand’s favor.

These days, we can buy everything from groceries to vacation homes online. But just because you can, doesn’t mean you will.

You already know the bad news: Supply chain and stocking issues continue to plague the retail industry overall. But at BrandJump, we are seeing some slivers of good news with manufacturers starting to receive containers and getting ready to replenish stock online.

Product imagery is the most powerful component of ecommerce sales—you’ve heard this.

Storytelling: It’s become a major buzzword in recent years when it comes to marketing brands. But not without good reason. Sharing the story behind your business is more important than ever, as customers have near-endless options for how they spend their money and who they’ll...

For the home furnishings industry, ecommerce is still a somewhat young concept. Furniture and furnishings have been sold primarily through stores and showrooms for decades, and those deep roots have created somewhat of an either-or mentality between online and offline sales.