For the home furnishings industry, ecommerce is still a somewhat young concept. Furniture and furnishings have been sold primarily through stores and showrooms for decades, and those deep roots have created somewhat of an either-or mentality between online and offline sales.

The Black Friday/Cyber Monday period is one of the more predictable times of year for planning promotions. It’s simple: This time of year, manufacturers put their best sales game forward to take advantage of the busiest stretch of consumer shopping.

Inventory planning for ecommerce is never an exact science. In even the best of times, it can be a challenge.

As we wrap up Q2, the home category has shown no signs of slowing down. That’s the good news.

To say the year 2020 was challenging would be an understatement. The pandemic, resulting shutdowns and economic struggles were painful for many people. But through trials come opportunities, and the home furnishings industry showed its adaptiveness and endurance as we struggled...

Ecommerce has given the consumer more choices than ever before. Whether shopping for a single accent lamp or furnishing an entire room, selection is virtually infinite when browsing online.

To realize its full potential, an effective ecommerce strategy not only requires a strong team with streamlined processes in place but also best-in-class technologies. Whether you’re newly launching with a limited product offering, or you have an advanced and robust ecommerce...

The home furnishings Industry has always been very supportive and protective of its deep roots in the brick-and-mortar channel. This is certainly understandable, as in-person shopping experiences have had tremendous value for purchases in this category, translating into an...

The stay-at-home orders that have swept across the country over the last few weeks have impacted all of us and have caused us to make significant changes to our daily lives. While the lockdown orders are of course temporary (and necessary), certain habits that we’ve had to...

Businesses are in the “business” of planning. They look forward. Every element of an income statement has a forecasted plan – from top-line growth, to how much will be spent on a holiday party.

When Amazon began offering free, guaranteed, 2-day delivery for its Prime members 15 years ago, it was a genius move that paved the way for Amazon’s Prime Membership Program to become what it is today. This revolutionary step offered in 2005 is now all but required to have...

Chinese e-commerce giant Alibaba was originally founded as an online resource for small and mid-sized B2B buyers around the world to access Chinese SMB sellers, (similar to an online Yellow Pages). Over the years, Alibaba has worked to transform its model into a true end-to-end...

In Part One of our three-part series, we outlined a number of critical elements to building the foundation of a successful ecommerce strategy – defining a thoughtful online product assortment, crafting a robust pricing policy, and selecting the right ecommerce partners.

One of our most important roles is working with manufacturers to identify the right internet retailers for their brands. There’s an art to this selection, and in our experience, less is actually more when it comes to the number of internet retailers you’re partnered with. It’s...

How retailers have built their own brands to dominate the online market The relevant players in the home furnishings space online have shifted dramatically over the last 10 years. It started with a focus on convenience, depth of product offering, and optimization of customer...

In Part One of our three-part series, we outlined a number of critical elements to building out a successful ecommerce strategy. To start, it’s important to lay the foundation of your overall ecommerce program: craft a robust pricing policy, carefully choose your online...

The ecommerce channel in the home furnishings space is becoming increasingly competitive and consequently more challenging to maintain a prominent position online. Though there is huge opportunity for growth, today’s market demands you be much more proactive in how you go about...

Amazon has come a long way since its humble beginnings as an online bookstore. It’s now one of the largest companies in the world, appears to be unstoppable in its continued growth, and has even been profitable for some time — a topic investors were quite concerned about for...

It’s an exciting time to be in ecommerce. This past holiday season alone, U.S. shoppers were estimated to spend $119.99 billion with online retailers, a 15.5% increase over the same period in 2017. What’s more, ecommerce is expected to become the largest retail channel in the...