Infographic Product Images: The Next Asset Your Library Needs

You know by now that imagery is a key factor to the success of a product selling online. They’re the first thing a customer sees and play a major role in evaluating whether or not the ultimately purchase the product.

Traditionally, manufacturers and suppliers have relied on three core types of product imagery:

• Silo Images: Clean, isolated shots of the product (typically on a white background)
• Multiple Angles: Visuals that collectively provide a 360-degree view of the product
• Lifestyle Images: Showcasing the product in context, i.e. real-world use or aspirational settings

But there’s a new image type in town, and its quickly becoming a must-have for product pages: informative visuals, or infographic imagery. These visuals enhance the customer experience by presenting important product information—the bullet points that often live somewhere in the written description—in a visually appealing, easy-to-digest format.

"The goal of utilizing infographic imagery is to leverage imagery to help customers understand why they should purchase your product," said Melley Richards, BrandJump Director of Brand Content. "What are the key features? Why should they trust the product? What functionality will make their life easier?"

Imagery is a key component of the ecommerce shopping journey and the more robust information you can provide within the image carousel, the less friction the customer will experience and the more likely they will be to add to cart, Richards added. Adding infographic imagery will help customers feel more confident in their purchase decision and ultimately drive sales.

Creating this type of imagery for your catalog (or at least your bestselling products) now will not only help improve the customer experience, but will help your brand be a step ahead as they become more commonplace.

What Is an Infographic Product Image?

An infographic product image is a hybrid visual that combines text, icons, and imagery to convey key product details and selling points. These images sit alongside traditional visuals in the product carousel, where the customer is more likely to see it quickly. Combining image and text can be especially helpful in simplifying complex or critical information for a shopper to understand.

Showcasing product features in the image carousel makes the details more visible and accessible compared to burying them in product descriptions. This type of visual increases customer engagement, builds trust, and, ultimately, drives conversions.

Why Infographic Images Are Useful

Today’s online shoppers are increasingly image-first. They scan visuals before diving into lengthy descriptions, which makes it critical to serve them the information they need upfront. Infographic images address this by:

1. Engaging those visual-first customers: Combining text and imagery allows shoppers to grasp key product details quickly.
2. Simplifying complex information: Whether it’s product functionality, dimensions, or materials, infographic images make the details easier to digest.
3. Increasing customer trust: Providing clear and transparent product information builds confidence and reduces uncertainty (and the potential for returns!).

By merging informative content with compelling visuals, infographic images allow brands to communicate the unique value of their products more effectively than words alone.

Best Practices for Creating Infographic Images

To ensure your infographic product images resonate with customers and align with retailer standards, here are a few best practices to keep in mind:

• Prioritize key information: Focus on the most impactful details—features, benefits, or selling points that customers care about most.
• Keep it readable: Fonts and text sizes should be easy to read on both desktop and mobile devices.
• Avoid overcrowding: Don’t overwhelm the customer with too much information in a single image.
• Think like the customer: Put yourself in the shopper’s shoes. Ask yourself: What do they need to know to make an informed decision?
• Follow retailer guidelines: Each platform may have its own rules for infographic imagery—check retailer-specific requirements to ensure compliance.

5 Ideas for Infographic Images

Infographic visuals can take many forms depending on the product, audience, and key selling points. Here are some ideas to help you get started:

1. Comparison Charts/Graphics: 

Highlight how your product stacks up against competitors, similar items, or even between different options or customizations.

2. Key Features: 

Showcase your product’s standout features. 

3. “Reasons to Believe”:

Combine text and imagery to emphasize the product’s value.

4. Explainer Images:

Detail product functionality, materials, dimensions, or assembly.

5. Graphic Representation:

Create branded or visually appealing graphics that emphasize the product’s overall appeal without delving into intricate details.

As retailers continue to focus on creating an excellent customer experience, brands must keep pace with evolving requirements and shopper expectations.

Infographic product images are more than a passing trend—they’re a powerful tool for improving the customer experience and showcasing your products in a more engaging and informative way.