Do you have a never-out list for your ecommerce business? BrandJump Brand Manager Aileen English walks us through why this is an important piece of your online strategy.
Transcript:
A never-out list is simply a list of your best-selling products.
But what really matters is what that list signifies for your online business.
Your never-out list should be made up of your top 100 SKUs, or however many make up about 80% of your brand’s sales across retailers.
These are the products that mean the most to your ecommerce business and that means you want to make sure they’re never out of stock.
You can use this list to allocate your budget towards maintaining inventory on the products that have the greatest impact.
A healthy inventory means more opportunity for sales.
Having a never-out list means you have a clear view into where you can focus additional budget on inventory in order to maintain a zero out-of-stock rate on the products that have the greatest impact on sales.
