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 BrandJump Blog

Why an Ecommerce Strategy Benefits Your Online AND Brick-and-Mortar Business

Why an Ecommerce Strategy Benefits Your Online AND Brick-and-Mortar Business

For the home furnishings industry, ecommerce is still a somewhat young concept. Furniture and furnishings have been sold primarily through stores and showrooms for decades, and those deep roots have created somewhat of an either-or mentality between online and offline sales.
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The Key to Holiday Promotion Planning in 2021: Make It Work

The Key to Holiday Promotion Planning in 2021: Make It Work

The Black Friday/Cyber Monday period is one of the more predictable times of year for planning promotions. It’s simple: This time of year, manufacturers put their best sales game forward to take advantage of the busiest stretch of consumer shopping.
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Prioritization, Forecasting Tools Can Help Project Inventory Needs

Prioritization, Forecasting Tools Can Help Project Inventory Needs

Inventory planning for ecommerce is never an exact science. In even the best of times, it can be a challenge.
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How to Handle Stock and Supply Chain Issues to Minimize Disruption to Your Ecommerce Business

How to Handle Stock and Supply Chain Issues to Minimize Disruption to Your Ecommerce Business

As we wrap up Q2, the home category has shown no signs of slowing down. That’s the good news.
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The Top Ecommerce Trends Shaping 2021

The Top Ecommerce Trends Shaping 2021

To say the year 2020 was challenging would be an understatement. The pandemic, resulting shutdowns and economic struggles were painful for many people. But through trials come opportunities, and the home furnishings industry showed its adaptiveness and endurance as we struggled...
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Creating Enhanced Content to Drive Increased Conversions

Creating Enhanced Content to Drive Increased Conversions

Ecommerce has given the consumer more choices than ever before. Whether shopping for a single accent lamp or furnishing an entire room, selection is virtually infinite when browsing online.
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Technologies to Boost Your Ecommerce Strategy

Technologies to Boost Your Ecommerce Strategy

To realize its full potential, an effective ecommerce strategy not only requires a strong team with streamlined processes in place but also best-in-class technologies. Whether you’re newly launching with a limited product offering, or you have an advanced and robust ecommerce...
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A Shift has Occurred - Why an Ecommerce Strategy Matters More than Ever

A Shift has Occurred - Why an Ecommerce Strategy Matters More than Ever

The home furnishings Industry has always been very supportive and protective of its deep roots in the brick-and-mortar channel. This is certainly understandable, as in-person shopping experiences have had tremendous value for purchases in this category, translating into an...
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A Strong Ecommerce Strategy is More Relevant Than Ever

A Strong Ecommerce Strategy is More Relevant Than Ever

The stay-at-home orders that have swept across the country over the last few weeks have impacted all of us and have caused us to make significant changes to our daily lives. While the lockdown orders are of course temporary (and necessary), certain habits that we’ve had to...
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Using Internet Retailers’ Tools to more Precisely Predict Demand

Using Internet Retailers’ Tools to more Precisely Predict Demand

Businesses are in the “business” of planning. They look forward. Every element of an income statement has a forecasted plan – from top-line growth, to how much will be spent on a holiday party.
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Why Offering 2-Day Delivery is Important for Your Online Business

Why Offering 2-Day Delivery is Important for Your Online Business

When Amazon began offering free, guaranteed, 2-day delivery for its Prime members 15 years ago, it was a genius move that paved the way for Amazon’s Prime Membership Program to become what it is today. This revolutionary step offered in 2005 is now all but required to have...
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Is Alibaba a Good Avenue for Home Furnishings Manufacturers to Expand Their Reach Globally?

Is Alibaba a Good Avenue for Home Furnishings Manufacturers to Expand Their Reach Globally?

Chinese e-commerce giant Alibaba was originally founded as an online resource for small and mid-sized B2B buyers around the world to access Chinese SMB sellers, (similar to an online Yellow Pages). Over the years, Alibaba has worked to transform its model into a true end-to-end...
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The Fundamentals of Ecommerce for Home Furnishings Manufacturers - Part Three: Planning Your Marketing Calendar

The Fundamentals of Ecommerce for Home Furnishings Manufacturers - Part Three: Planning Your Marketing Calendar

In Part One of our three-part series, we outlined a number of critical elements to building the foundation of a successful ecommerce strategy – defining a thoughtful online product assortment, crafting a robust pricing policy, and selecting the right ecommerce partners.
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Matchmaker, Matchmaker: The Art of Internet Retailer Selection

Matchmaker, Matchmaker: The Art of Internet Retailer Selection

One of our most important roles is working with manufacturers to identify the right internet retailers for their brands. There’s an art to this selection, and in our experience, less is actually more when it comes to the number of internet retailers you’re partnered with. It’s...
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The Changing Ecommerce Landscape

The Changing Ecommerce Landscape

How retailers have built their own brands to dominate the online market The relevant players in the home furnishings space online have shifted dramatically over the last 10 years. It started with a focus on convenience, depth of product offering, and optimization of customer...
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The Fundamentals of Ecommerce for Home Furnishings Manufacturers - Part Two: Process Creation

The Fundamentals of Ecommerce for Home Furnishings Manufacturers - Part Two: Process Creation

In Part One of our three-part series, we outlined a number of critical elements to building out a successful ecommerce strategy. To start, it’s important to lay the foundation of your overall ecommerce program: craft a robust pricing policy, carefully choose your online...
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The Fundamentals of Ecommerce for Home Furnishings Manufacturers - Part One: Program Development

The Fundamentals of Ecommerce for Home Furnishings Manufacturers - Part One: Program Development

The ecommerce channel in the home furnishings space is becoming increasingly competitive and consequently more challenging to maintain a prominent position online. Though there is huge opportunity for growth, today’s market demands you be much more proactive in how you go about...
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The Amazon Effect of Two-Day Delivery

The Amazon Effect of Two-Day Delivery

Amazon has come a long way since its humble beginnings as an online bookstore. It’s now one of the largest companies in the world, appears to be unstoppable in its continued growth, and has even been profitable for some time — a topic investors were quite concerned about for...
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The (Digital) Future’s So Bright: Ecommerce Trends to Expect in 2019

The (Digital) Future’s So Bright: Ecommerce Trends to Expect in 2019

It’s an exciting time to be in ecommerce. This past holiday season alone, U.S. shoppers were estimated to spend $119.99 billion with online retailers, a 15.5% increase over the same period in 2017. What’s more, ecommerce is expected to become the largest retail channel in the...
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