---
title: "BrandJump Blog: Ecommerce Insights for the Home Furnishings Industry"
description: The BrandJump blog covers news, trends and insights in ecommerce for the home furnishings industry.
---
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## BrandJump Blog
[](https://blog.brandjump.com/infographic-product-images-the-next-asset-your-library-needs)
# [Infographic Product Images: The Next Asset Your Library Needs](https://blog.brandjump.com/infographic-product-images-the-next-asset-your-library-needs)
You know by now that imagery is a key factor to the success of a product selling online. They’re the first thing a customer sees and play a major role in evaluating whether or not the ultimately purchase the product.
[Read More](https://blog.brandjump.com/infographic-product-images-the-next-asset-your-library-needs)
[](https://blog.brandjump.com/6-considerations-for-increasing-prices-on-home-furnishings-products)
# [5 Considerations for Increasing Prices on Home Furnishings Products](https://blog.brandjump.com/6-considerations-for-increasing-prices-on-home-furnishings-products)
The home furnishings world has been on a wild ride for the past few years. Container costs and consumer demand have been lumpy—up one month, down the next. As inflation and uncertain growth have taken the economy through its ups and downs, a lot of home furnishings companies...
[Read More](https://blog.brandjump.com/6-considerations-for-increasing-prices-on-home-furnishings-products)
[](https://blog.brandjump.com/ecommerce-guide-pay-to-play-programs-with-online-retailers)
# [Ecommerce Guide: Pay-to-Play Programs with Online Retailers](https://blog.brandjump.com/ecommerce-guide-pay-to-play-programs-with-online-retailers)
Getting your products to stand out in ecommerce has gotten increasingly challenging—and at the same time, increasingly critical. Most leading retailers, especially those in big-box or mass-market categories—offer pay-to-play marketing programs to their manufacturer partners as a...
[Read More](https://blog.brandjump.com/ecommerce-guide-pay-to-play-programs-with-online-retailers)
[](https://blog.brandjump.com/the-ins-and-outs-of-ecommerce-white-labeling)
# [Should White Labeling Be Part of Your Brand’s Ecommerce Strategy?](https://blog.brandjump.com/the-ins-and-outs-of-ecommerce-white-labeling)
The decision to white label products is one most manufacturers have to make at some point in building partnerships with online retailers. Depending on your brand, it might be part of your overall ecommerce strategy or one you consider with individual retail partners. White...
[Read More](https://blog.brandjump.com/the-ins-and-outs-of-ecommerce-white-labeling)
[](https://blog.brandjump.com/a-manufacturers-guide-to-creating-the-perfect-sku)
# [A Manufacturer's Guide to Creating the Perfect Online SKU](https://blog.brandjump.com/a-manufacturers-guide-to-creating-the-perfect-sku)
Translating product information from a brick-and-mortar experience to an ecommerce one is not a simple task. Adding a few touch-and-feel details to an existing catalog description or a note on what an item is made from doesn’t cut it. Optimizing a SKU for online sales requires...
[Read More](https://blog.brandjump.com/a-manufacturers-guide-to-creating-the-perfect-sku)
[](https://blog.brandjump.com/how-brands-can-better-reach-trade-professionals-through-ecommerce)
# [How Brands Can Better Reach Trade Professionals Through Ecommerce](https://blog.brandjump.com/how-brands-can-better-reach-trade-professionals-through-ecommerce)
When we talk about ecommerce, it’s often with the everyday consumer in mind: Those who are renovating, new homeowners, people who were inspired by Instagram or Pinterest to restyle a room.
[Read More](https://blog.brandjump.com/how-brands-can-better-reach-trade-professionals-through-ecommerce)
[](https://blog.brandjump.com/what-retailers-are-focused-on-in-2024-and-what-that-means-for-manufacturers)
# [What Retailers are Focused on in 2024—and What That Means for Manufacturers](https://blog.brandjump.com/what-retailers-are-focused-on-in-2024-and-what-that-means-for-manufacturers)
While most of the home furnishings industry seems to be meeting 2024 with a cautious optimism (us included!), the uncertainties of the last year are certainly lingering.
[Read More](https://blog.brandjump.com/what-retailers-are-focused-on-in-2024-and-what-that-means-for-manufacturers)
[](https://blog.brandjump.com/are-you-maximizing-your-brands-opportunities-in-q4)
# [Are You Maximizing Your Brand’s Opportunities in Q4?](https://blog.brandjump.com/are-you-maximizing-your-brands-opportunities-in-q4)
Predictions for this year’s holiday shopping run the gamut from predicting a surge to something more Grinch-like.
[Read More](https://blog.brandjump.com/are-you-maximizing-your-brands-opportunities-in-q4)
[](https://blog.brandjump.com/how-lead-times-affect-the-success-of-your-ecommerce-business)
# [How Lead Times Affect the Success of Your Ecommerce Business](https://blog.brandjump.com/how-lead-times-affect-the-success-of-your-ecommerce-business)
When we meet with our brand partners and the retailers they work with, there is almost always one topic that’s on the agenda, no matter what.
[Read More](https://blog.brandjump.com/how-lead-times-affect-the-success-of-your-ecommerce-business)
[](https://blog.brandjump.com/inventory-planning-to-support-your-home-furnishings-ecommerce-business)
# [Inventory Planning to Support Your Home Furnishings Ecommerce Business](https://blog.brandjump.com/inventory-planning-to-support-your-home-furnishings-ecommerce-business)
Inventory planning is in need of a Goldilocks moment right now.
[Read More](https://blog.brandjump.com/inventory-planning-to-support-your-home-furnishings-ecommerce-business)
[](https://blog.brandjump.com/should-your-home-furnishings-brand-work-with-an-ecommerce-agency)
# [Should Your Home Furnishings Brand Work with an Ecommerce Agency?](https://blog.brandjump.com/should-your-home-furnishings-brand-work-with-an-ecommerce-agency)
With the rate of ecommerce growth and the changing landscape of working with internet retailers, manufacturers are finding themselves at an impasse for how to handle the online arm of their business.
[Read More](https://blog.brandjump.com/should-your-home-furnishings-brand-work-with-an-ecommerce-agency)
[](https://blog.brandjump.com/a-manufacturers-guide-to-retailer-marketing-programs)
# [A Manufacturer's Guide to Retailer Marketing Programs](https://blog.brandjump.com/a-manufacturers-guide-to-retailer-marketing-programs)
Working with your retail partners goes far beyond getting your products up on their websites.
[Read More](https://blog.brandjump.com/a-manufacturers-guide-to-retailer-marketing-programs)
[](https://blog.brandjump.com/what-manufacturers-need-to-know-about-overstock-liquidation)
# [What Manufacturers Need to Know About Overstock Liquidation](https://blog.brandjump.com/what-manufacturers-need-to-know-about-overstock-liquidation)
As a manufacturer, supplier or distributor, you’ve likely spent the last several months trying to clear your warehouse shelves of excess inventory. And you’ve also likely found that the task isn’t as simple as blasting out an overstock to your retail partners. Enter: The deep...
[Read More](https://blog.brandjump.com/what-manufacturers-need-to-know-about-overstock-liquidation)
[](https://blog.brandjump.com/the-role-of-diversity-in-your-retail-partner-portfolio)
# [The Role of Diversity in Your Retail Partner Portfolio](https://blog.brandjump.com/the-role-of-diversity-in-your-retail-partner-portfolio)
The current challenges manufacturers are facing is a good reminder of the importance of diversity in your portfolio of online retail partners—though maybe not for the reason you might think.
[Read More](https://blog.brandjump.com/the-role-of-diversity-in-your-retail-partner-portfolio)
[](https://blog.brandjump.com/ecommerce-fundamentals-set-your-wholesale-ecommerce-business-up-for-success)
# [Ecommerce Fundamentals: Set Your Wholesale Ecommerce Business Up for Success](https://blog.brandjump.com/ecommerce-fundamentals-set-your-wholesale-ecommerce-business-up-for-success)
As the ecommerce channel in the home furnishings space becomes increasingly competitive, it also becomes more challenging for manufacturers to maintain a prominent position online. Today’s market requires a proactive approach—an accidental ecommerce business simply won’t cut it...
[Read More](https://blog.brandjump.com/ecommerce-fundamentals-set-your-wholesale-ecommerce-business-up-for-success)
[](https://blog.brandjump.com/7-things-holding-back-your-ecommerce-business)
# [7 Things Holding Back Your Ecommerce Business](https://blog.brandjump.com/7-things-holding-back-your-ecommerce-business)
While 2023 may feel a bit unpredictable so far, one thing is for sure: Ecommerce is different than it has been over the last several years.
[Read More](https://blog.brandjump.com/7-things-holding-back-your-ecommerce-business)
[](https://blog.brandjump.com/what-can-chatgpt-do-for-home-furnishing-manufacturers)
# [What Can ChatGPT Do for Home Furnishing Manufacturers?](https://blog.brandjump.com/what-can-chatgpt-do-for-home-furnishing-manufacturers)
It’s likely that you’ve heard rumblings about ChatGPT over the past few months. It’s impossible to scroll through LinkedIn or other feeds without reading accolades, predictions and trepidation about what the generative AI app means for the future.
[Read More](https://blog.brandjump.com/what-can-chatgpt-do-for-home-furnishing-manufacturers)
[](https://blog.brandjump.com/how-to-have-a-successful-new-product-release)
# [How to Have a Successful New Product Release](https://blog.brandjump.com/how-to-have-a-successful-new-product-release)
Markets are some of our favorite times of year—the anticipation of showcasing long-awaited new products feels a bit like our industry’s Super Bowl. And after the last few “off” years, it’s been especially exciting that the last few markets have felt like pre-Covid times as...
[Read More](https://blog.brandjump.com/how-to-have-a-successful-new-product-release)
[](https://blog.brandjump.com/how-to-create-compelling-lifestyle-imagery-for-your-home-furnishings-brand)
# [How to Create Compelling Lifestyle Imagery for Your Home Furnishings Brand](https://blog.brandjump.com/how-to-create-compelling-lifestyle-imagery-for-your-home-furnishings-brand)
Product imagery is the most powerful component of ecommerce sales.
[Read More](https://blog.brandjump.com/how-to-create-compelling-lifestyle-imagery-for-your-home-furnishings-brand)
[](https://blog.brandjump.com/how-to-drive-the-biggest-ecommerce-impact-in-2023)
# [How to Drive the Biggest Ecommerce Impact in 2023](https://blog.brandjump.com/how-to-drive-the-biggest-ecommerce-impact-in-2023)
Between macro-economic factors, a rollercoaster last two years and the unfortunate lack of a crystal ball, planning season is proving to be extra challenging for manufacturers looking into 2023.
[Read More](https://blog.brandjump.com/how-to-drive-the-biggest-ecommerce-impact-in-2023)
[](https://blog.brandjump.com/video-what-is-a-never-out-list)
# [What is a Never-Out List and Why Do I Need One?](https://blog.brandjump.com/video-what-is-a-never-out-list)
A never-out list is one of the most important pieces of any brand's online strategy. It's as simple as it sounds: A never-out list is a list of your best-selling products. Typically this is your top 100 SKUs, or however many make up about 80% of your sales across all of your...
[Read More](https://blog.brandjump.com/video-what-is-a-never-out-list)
[](https://blog.brandjump.com/why-strong-product-data-should-be-part-of-your-ecommerce-strategy)
# [Why Strong Product Data Should Be Part of Your Ecommerce Strategy](https://blog.brandjump.com/why-strong-product-data-should-be-part-of-your-ecommerce-strategy)
If there was ever an unsung hero in ecommerce, product data might be it.
[Read More](https://blog.brandjump.com/why-strong-product-data-should-be-part-of-your-ecommerce-strategy)
[](https://blog.brandjump.com/ideas-for-using-video-in-your-ecommerce-product-content)
# [Ideas for Using Video in Your Ecommerce Product Content](https://blog.brandjump.com/ideas-for-using-video-in-your-ecommerce-product-content)
When a customer walks into a physical store setting, they’re exposed to the sights, sounds and physical touch of the in-person shopping experience. Such an experience can be difficult to replicate in ecommerce. But brands can get creative in how they attempt to mimic that...
[Read More](https://blog.brandjump.com/ideas-for-using-video-in-your-ecommerce-product-content)
[](https://blog.brandjump.com/a-manufacturers-guide-to-driving-sales-with-enhanced-content)
# [A Manufacturer's Guide to Driving Sales with Enhanced Content](https://blog.brandjump.com/a-manufacturers-guide-to-driving-sales-with-enhanced-content)
A diverse mix of digital product content is critical to an ecommerce business. Brands who look to use every possible element, including enhanced content, to tell their products' stories will have a better online presence and a greater chance to convert customers.
[Read More](https://blog.brandjump.com/a-manufacturers-guide-to-driving-sales-with-enhanced-content)
[](https://blog.brandjump.com/4-things-manufacturers-can-do-to-improve-seo-in-product-content)
# [4 Things Manufacturers Can Do to Improve SEO in Product Content](https://blog.brandjump.com/4-things-manufacturers-can-do-to-improve-seo-in-product-content)
SEO is often an afterthought for manufacturers in their online retail business. We get it. Retail partners hold the power in how their dot coms are structured and how products are presented—and therefore they hold most of the power for the site’s search engine optimization (SEO).
[Read More](https://blog.brandjump.com/4-things-manufacturers-can-do-to-improve-seo-in-product-content)
[](https://blog.brandjump.com/the-pros-and-cons-of-a-direct-to-consumer-website-for-your-brand)
# [The Pros and Cons of a Direct-to-Consumer Website for Your Brand](https://blog.brandjump.com/the-pros-and-cons-of-a-direct-to-consumer-website-for-your-brand)
Manufacturers who have an online retail strategy often ask us if they should have their own ecommerce website to sell their products directly. A direct-to-consumer (D2C) website can work well along a traditional wholesale business, especially as a way to reach the end customer...
[Read More](https://blog.brandjump.com/the-pros-and-cons-of-a-direct-to-consumer-website-for-your-brand)
[](https://blog.brandjump.com/why-promotions-are-good-for-your-ecommerce-business-and-how-to-plan-them-strategically)
# [Why Promotions Are Good for Your Ecommerce Business and How to Plan Them Strategically](https://blog.brandjump.com/why-promotions-are-good-for-your-ecommerce-business-and-how-to-plan-them-strategically)
Regardless of income levels and price point, shoppers are always looking for a sale. And the price-first nature of ecommerce makes sales and promotions a critical part of staying competitive.
[Read More](https://blog.brandjump.com/why-promotions-are-good-for-your-ecommerce-business-and-how-to-plan-them-strategically)
[](https://blog.brandjump.com/3-reasons-why-an-ecommerce-image-strategy-is-more-important-than-ever)
# [3 Reasons Why An Ecommerce Image Strategy is More Important Than Ever](https://blog.brandjump.com/3-reasons-why-an-ecommerce-image-strategy-is-more-important-than-ever)
Allow us for a moment to state the obvious: The way consumers interact with the world is changing. Including how they shop.
[Read More](https://blog.brandjump.com/3-reasons-why-an-ecommerce-image-strategy-is-more-important-than-ever)
[](https://blog.brandjump.com/how-to-find-the-right-retail-partners-for-your-online-business)
# [How to Find the Right Retail Partners for Your Online Business](https://blog.brandjump.com/how-to-find-the-right-retail-partners-for-your-online-business)
Designing exceptional products is only a small piece of the puzzle for manufacturers in the home furnishings industry. Whether your strategy is rooted in mass-market, high-end luxury or somewhere in the middle, the right retail partners are a major factor in your business’...
[Read More](https://blog.brandjump.com/how-to-find-the-right-retail-partners-for-your-online-business)
[](https://blog.brandjump.com/selling-on-amazon-is-hard-heres-why-you-should-still-do-it)
# [Selling on Amazon is Hard. Here’s Why You Should Still Do It](https://blog.brandjump.com/selling-on-amazon-is-hard-heres-why-you-should-still-do-it)
Can we talk about the A-word? Amazon. There aren’t too many controversial topics in the home furnishings industry, but selling on Amazon can be one of heated debate.
[Read More](https://blog.brandjump.com/selling-on-amazon-is-hard-heres-why-you-should-still-do-it)
[](https://blog.brandjump.com/how-to-write-and-tell-the-story-of-your-home-furnishings-brand)
# [How to Write (and Tell!) the Story of Your Home Furnishings Brand](https://blog.brandjump.com/how-to-write-and-tell-the-story-of-your-home-furnishings-brand)
It doesn’t matter if you’re just launching into the market or are celebrating the company’s centennial—your brand has a story.
[Read More](https://blog.brandjump.com/how-to-write-and-tell-the-story-of-your-home-furnishings-brand)
[](https://blog.brandjump.com/what-is-a-retailer-scorecard-and-why-is-it-important)
# [What is a Retailer Scorecard and Why is it Important?](https://blog.brandjump.com/what-is-a-retailer-scorecard-and-why-is-it-important)
The importance of a good manufacturer-retailer partnership cannot go understated. This partnership should be mutually beneficial for both sides, allowing each party to play off the other’s strengths and create opportunities for each.
[Read More](https://blog.brandjump.com/what-is-a-retailer-scorecard-and-why-is-it-important)
[](https://blog.brandjump.com/writing-product-content-for-ecommerce-a-best-practice-guide)
# [Writing Product Content for Ecommerce: A Best Practice Guide](https://blog.brandjump.com/writing-product-content-for-ecommerce-a-best-practice-guide)
While every part of the ecommerce product display page (PDP) is important for increasing conversions, product content can often make or break a shopping experience.
[Read More](https://blog.brandjump.com/writing-product-content-for-ecommerce-a-best-practice-guide)
[](https://blog.brandjump.com/is-home-improvement-ecommerce-right-for-your-brand)
# [Is Ecommerce in the Home Improvement Channel Right for Your Brand?](https://blog.brandjump.com/is-home-improvement-ecommerce-right-for-your-brand)
Home improvement stores—the Home Depots and Lowe’s of the world—have a particular stigma attached to them in the home furnishings industry.
[Read More](https://blog.brandjump.com/is-home-improvement-ecommerce-right-for-your-brand)
[](https://blog.brandjump.com/5-things-european-brands-expanding-into-the-us-ecommerce-market-must-know)
# [5 Things European Brands Expanding into the U.S. Ecommerce Market Must Know](https://blog.brandjump.com/5-things-european-brands-expanding-into-the-us-ecommerce-market-must-know)
In 2021, U.S. ecommerce sales reached upwards of $651.83 billion. Thanks to the sheer size of the U.S. market, coupled with technological advancements and steady consumer demand, selling in the United States can be a lucrative proposition. Many international brands who have seen...
[Read More](https://blog.brandjump.com/5-things-european-brands-expanding-into-the-us-ecommerce-market-must-know)
[](https://blog.brandjump.com/how-to-maintain-inventory-momentum-during-supply-chain-challenges)
# [How to Maintain Inventory Momentum During Supply Chain Challenges](https://blog.brandjump.com/how-to-maintain-inventory-momentum-during-supply-chain-challenges)
No brand has been immune to the ongoing supply chain crisis over the last year. Issues have spanned far out of manufacturers’ control and had a serious impact on nearly every kind of business.
[Read More](https://blog.brandjump.com/how-to-maintain-inventory-momentum-during-supply-chain-challenges)
[](https://blog.brandjump.com/4-ways-to-reduce-ecommerce-return-rates)
# [4 Ways to Reduce Ecommerce Return Rates](https://blog.brandjump.com/4-ways-to-reduce-ecommerce-return-rates)
With the Q4 peak shopping season comes peak return season. That’s especially true for products sold online, which experience a return rate that can range from double to triple the rate of products bought in person.
[Read More](https://blog.brandjump.com/4-ways-to-reduce-ecommerce-return-rates)
[](https://blog.brandjump.com/lessons-learned-growth-strategies-for-2022-and-beyond)
# [Lessons Learned: Growth Strategies for 2022 and Beyond](https://blog.brandjump.com/lessons-learned-growth-strategies-for-2022-and-beyond)
Home furnishings manufacturers haven’t quite gotten off the rollercoaster that was 2021. The crises quickly stacked up: Pricing woes and the looming threat of inflation. Shipping and supply-chain challenges that led to months-long inventory issues. Staff shortages among the...
[Read More](https://blog.brandjump.com/lessons-learned-growth-strategies-for-2022-and-beyond)
[](https://blog.brandjump.com/heres-why-smaller-more-frequent-product-releases-can-strengthen-your-ecommerce-business)
# [Here’s Why Smaller, More Frequent Product Releases Can Strengthen Your Ecommerce Business](https://blog.brandjump.com/heres-why-smaller-more-frequent-product-releases-can-strengthen-your-ecommerce-business)
Spring collection. Fall collection. In home furnishings, manufacturers have long released their new product collections at their biggest markets, introducing a robust assortment on an annual or bi-annual basis.
[Read More](https://blog.brandjump.com/heres-why-smaller-more-frequent-product-releases-can-strengthen-your-ecommerce-business)
[](https://blog.brandjump.com/at-home-economy-innovation-and-agility-top-of-mind-for-ecommerce-in-2022)
# [At-Home Economy, Innovation and Agility Top of Mind for Ecommerce in 2022](https://blog.brandjump.com/at-home-economy-innovation-and-agility-top-of-mind-for-ecommerce-in-2022)
In the last 12 months, ecommerce manufacturers have battled a variety of challenges ranging from shipping delays and inventory shortages to increased competition, culminating in a dramatically different landscape than the year prior. Remaining agile and being able to pivot...
[Read More](https://blog.brandjump.com/at-home-economy-innovation-and-agility-top-of-mind-for-ecommerce-in-2022)
[](https://blog.brandjump.com/5-considerations-for-creating-your-ecommerce-imagery-strategy)
# [5 Considerations for Creating Your Ecommerce Imagery Strategy](https://blog.brandjump.com/5-considerations-for-creating-your-ecommerce-imagery-strategy)
Winning in ecommerce is about maximizing the details. In a sea of competitors, the details are what tilt the field of play for or against your brand’s favor.
[Read More](https://blog.brandjump.com/5-considerations-for-creating-your-ecommerce-imagery-strategy)
[](https://blog.brandjump.com/think-about-the-online-shopper-when-designing-new-home-furnishings-products)
# [Think About the Online Shopper When Designing New Home Furnishings Products](https://blog.brandjump.com/think-about-the-online-shopper-when-designing-new-home-furnishings-products)
These days, we can buy everything from groceries to vacation homes online. But just because you can, doesn’t mean you will.
[Read More](https://blog.brandjump.com/think-about-the-online-shopper-when-designing-new-home-furnishings-products)
[](https://blog.brandjump.com/got-inventory-heres-how-to-ramp-up-sales-after-a-stock-outage)
# [Got Inventory? Here’s How to Ramp Up Sales After a Stock Outage](https://blog.brandjump.com/got-inventory-heres-how-to-ramp-up-sales-after-a-stock-outage)
You already know the bad news: Supply chain and stocking issues continue to plague the retail industry overall. But at BrandJump, we are seeing some slivers of good news with manufacturers starting to receive containers and getting ready to replenish stock online.
[Read More](https://blog.brandjump.com/got-inventory-heres-how-to-ramp-up-sales-after-a-stock-outage)
[](https://blog.brandjump.com/product-imagery-for-ecommerce-a-best-practice-guide)
# [Product Imagery for Ecommerce: A Best Practice Guide](https://blog.brandjump.com/product-imagery-for-ecommerce-a-best-practice-guide)
Product imagery is the most powerful component of ecommerce sales—you’ve heard this.
[Read More](https://blog.brandjump.com/product-imagery-for-ecommerce-a-best-practice-guide)
[](https://blog.brandjump.com/why-your-brand-story-matters-in-ecommerce)
# [Why Your Brand Story Matters in Ecommerce](https://blog.brandjump.com/why-your-brand-story-matters-in-ecommerce)
Storytelling: It’s become a major buzzword in recent years when it comes to marketing brands. But not without good reason. Sharing the story behind your business is more important than ever, as customers have near-endless options for how they spend their money and who they’ll...
[Read More](https://blog.brandjump.com/why-your-brand-story-matters-in-ecommerce)
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